Airtel Slashes Prices On Modems

Philip Sowah, Airtel Boss Airtel Ghana has slashed the prices of its modems from GHc60 to GHc49 to encourage more people to access them in order to get hooked onto the internet.

Additionally, any modem purchased comes with five gigabyte bonus data bundle.

The offer comes days after the company introduced free access to Facebook subscribers and the launch into the market of what it described as the “smartest BlackBerry value plans.

According to the Head of Data at Airtel Ghana, Mr Ato Micah, the latest package for Airtel subscribers was targeted at all classes of data users.

“The mantra that drives our data service is ‘a bundle for every need’ and we have realised that we need to encourage a lot more of both our subscribers and would-be subscribers to see more than a few reasons why they should continue to stick with us, and why they should join Airtel”, he said.

In the last couple of weeks, the telecom companies have rolled-out a number of packages for their customers to either keep them on their network or to entice new entrants to increase their market share.

Presently on the market, modems from all the operators are have been reduced but Airtel seem to be offering something extra to beat competition and to make its modems more attractive to the public.

With this move, it is expected that many more people who are unable to afford the modems can now do so to benefit from the advantages of accessing the internet.

Mr Micah added that “our focus is on our end user; that is why we keep asking ourselves ‘how can we delight and enrich the lives of internet users with our service offerings , and we know that with our 3.75G service and continuous expansion of our network, the subscribers’ experience can only get better”.

For his part, the Head of Corporate Communications and External Affairs of Airtel Ghana, Mr Donald Gwira, explained that they expected data usage to continue to increase on the network as a result of the range of affordable offers being launched by Airtel.

“If you look at the current technological growth around us, then what we see is a corresponding increase with data use”, he said.

Mr Gwira added that “Our working class and the thousands of students we have in this country now find data an inseparable part of their lives so Airtel has positioned itself to offer these classes of people, and indeed the many others who use data for various reasons the opportunity to have smart options available for them”.