For a woman, a cold is of little consequence, which is why I resent the mockery men endure about “man flu”. Yes, yes, I think. Very funny. But men have long known, by a process of deduction, that the colds they get are much worse than the colds women get. It is not so much the way men react to them as the way women fail to react. If they did suffer from colds as much as men do, we would hear about it. There would be none of that multi-tasking they pride themselves on, as in that annoying Boots advert: doing the shopping, working on their presentation, taking the children swimming, all with a “cold”. Yeah right. Woman cold. We never joke about that, do we? We never tease women for saying they have a cold when all they really have is a craving for Lockets.