The ECOWAS beauty queen is spearheading the 'Right To Live Peace Campaign' as an add up to efforts being made by organizations, government, NGOs and other agencies who are in the business of promoting peace in the country both before and after this year's elections.
As part of activities lined up for the 'Right To Live Peace Campaign', Miss Ecowas Ghana 2010, Rama Sidic, together with some selected school pupils from across the country, will pay a courtesy call on Vice President John Mahama at the castle, Osu, to seek the support of the presidency for the campaign and also to assure the pupils of a peaceful election in December.
The same call would be made on the flag-bearers of all political parties up for the December elections.
According to Rama, peace was not merely the absence of war and hatred but also the presence of cooperation, compassion, understanding as well as truthfulness and she wanted to use her position as a beauty queen to make Ghanaians and Africa's sub-region aware of this. She also hoped to spread the campaign across the West African sub region.
Rama's campaign, which is an initiative of the 'Right To Live Office', is made up of a series of activations including a seminar for school pupils across the country, where a resolution would be passed and presented to the Vice President of Ghana, and where known personalities from all walks of life will give a short message on the need for peace in the country. This will be aired on both radio and television channels across the country.
Rama will also host a Queens Ball on September 21, Kwame Nkrumah's birthday which also doubles as World Peace Day, to bring together politicians and political heads to wine and dine and express a message of peace to Ghanaians and the world as a whole.
Other activations are periodic bulk SMSes to the millions of Ghanaian electorates, starting from June till January next year, on the need for peace in Ghana.
According to Rama, Ghana had come a long way in its political history and there was no need for us to go back in terms of our democratic credentials. In her opinion, the December poll was a litmus for us to prove to the world we were indeed the gateway to not only West Africa, but the entire African continent.
She hopes to get the support of each and every Ghanaian, be it individuals or corporate entities to make her dreams and objectives for this campaign a reality.
She has recorded a theme song for the campaign, which features music giants including Richie, Zigi, Trigmatic, Iwan and J Town. The video for the song, titled ' I wanna live' , is currently on heavy rotation on Multi TV and will hit other television channels soon. The campaign is being managed by Knockout Concepts.