TripAdvisor: Ilford is Europe's fastest growing tourist destination

''For the British destinations, and especially Ilford, it's encouraging news - and it's likely we can attribute much of this spike in traffic to increased interest generally in the UK as excitement builds around next year's Olympics.''

Europe's top 10 fasting-growing destinations for 2011, based on year-on-year increases in searches on TripAdvisor sites, were:

1. Ilford, east London

2. Valras-Plage, France

3. Trafford, Greater Manchester

4. Tamworth, Staffordshire

5. Brandon, Suffolk

6. Yalta, Ukraine

7. Salford, Greater Manchester

8. Warrington, Cheshire

9. Warminster, Wiltshire

10.Hounslow, west London